RUN-DMC: the logo
Just as the trio of Run, DMC and Jam Master Jay helped herald a new era of hip-hop, favoring sparse beats and abrasive rhyming over the disco-influenced party agenda of the old school, so their logo signaled the start of what Coco 144 calls “the incorporation of street culture, or subway culture, into the commercial world.” There’s a degree of mystique about who created their logo–it’s sometimes attributed to Haze; other rumors suggest it was formulated by someone at the group’s record label–but its iconic power is undisputed. Today it’s a staple for hip spin-off tees (“Run-LES”), and there’s even a Run-DMC logo generator online.
original tour poster layout
